2017 FIM Road Safety Award


Safer riding, safer conditions, safer roads.

Every year, millions of riders roam the roads world-wide. In order to help them to stay safe while enjoying the ride, the FIM Road Safety Award promotes initiatives or technology improving road traffic safety, particularly for powered two wheelers.  The award may be conferred on an individual, a club, a national federation a governmental organisation, a non-governmental organisation, or a commercial entity. Through this award, the FIM wishes to encourage new solutions to diminish accidents, especially fatal injuries, making motorcycling an even safer passion.

The award can concern different aspects of safety such as improved gear, emergency procedures, devices or infrastructure. It also rewards actions that raise awareness of the existing risks and the precautions motorcyclists should take. Such actions can vary from safety guides to awareness campaigns or prevention stands. Instructors and learning material are valuable assets to the motorcycling community, relaying the latest safety measures to ensure minimum risk and maximum pleasure.

Road safety is also a major preoccupation in research and in policies. Improving material and innovating new alert systems is as fundamental as lobbying for appropriate road safety laws and advocating for safe riding conditions. Motorcycling safety is an essential part of the FIM’s values and this award is here to try to make sure that every day the roads become a little safer for motorcyclists.



“Stayin’ Alive” Prevention Campaign – Federation of Swiss Motorcyclists (FMS) (SUI)
The campaign aims to raise road safety awareness amongst motorcyclists and reduce accident rates. It innovates by speaking to riders in an inclusive way, through advertising and at events. Results show that the 2014-2017 campaign has succeeded in overcoming the defensive attitude towards accident prevention campaigns adopted by many motorcyclists up to now.

Impact Laboratory – Aragón Institute for Engineering Research, University of Zaragoza (ESP)
This lab is dedicated to road safety for riders and handles numerous projects geared to rider safety, safer infrastructure, and safer motorcycles.

Liberty Rider (FRA)
This French company is a leading innovator in the use of mobile phone technology to improve rider safety. Their Liberty Rider app places an automated call to emergency services in the event of a traffic accident.

Motorcycle Safety Foundation (USA)
The MSF is a not-for-profit organisation and the main rider training provider in the USA. Through an innovative E-learning platform, it has reached out to 145,000 riders in 53 countries across the world to teach learner motorcyclists about safer riding.

Nepal Automobile Sports Association (NASA) (NPL)
NASA has been nominated for its innovative work in road safety in the form of a national campaign addressing all aspects of safer riding. It has also carried out advocacy work linked to the UN Decade of Action for Road Safety.

Norwegian Motorcycle Union (NMCU) – “Full Kontroll” (NOR)
NMCU has developed the highly regarded rider training manual “Full Kontroll” and shared an English language edition with the whole motorcycling world free of charge. The latest addition is a set of videos to accompany the text.

Mr Omar Zarour (JOR)
Nominated for his dedication to improving road safety in Jordan and the wider Arab world, Mr Zarour has also devoted much of his free time over a period of two years to preparing an Arabic edition of the Norwegian rider training manual “Full Kontroll”.



The FIM Road Safety Awards winner is chosen by a panel of independent experts with an international reputation.

Mr Antonio Avenoso (ITA)
Executive Director, European Transport Safety Council

Dr Luciana Iorio (ITA)
Chair, United Nations Global Forum for Road Traffic Safety (WP1 UN ECE)

Dr-Ing, Achim Kuschefski (GER)
Director, Institut für Zweiradsicherheite e.V. (ifz Germany)

Mr Tim Buche* (USA)
President & CEO of the Motorcycle Safety Foundation USA

Dr Rohit Baluja (IND)
President, Indian Institute of Road Traffic

Mr Jesper Christensen (DEN)
Director, FIM Public Affairs Commission

Mr Andrezej Witkowski (POL)
Chair, FIM Awards and Recognition Committee


*Recused himself in 2017, MSF being a candidate.